Q1 2024 Snapshot: Top Virtual Fitness Apps in Australia

Virtual fitness programs continue to engage users in Australia, as evidenced by Sensor Tower's latest data for the first quarter of 2024. Here's a look at how the top five apps performed on the unified iOS and Android platforms.

Strava: Run, Bike, Hike saw a fluctuating revenue trend, starting the quarter at $124K and reaching a peak of $140K in the third week of March. Downloads for the app showed a slight decrease from 16K in the first week of January to around 13K by the end of March, while weekly active users ranged from approximately 303K to 337K.

The AF App focused on downloads and weekly active users, as its revenue was not applicable. Downloads spiked at 39K in early February, then settled to around 6K by the end of March. Weekly active users saw a significant increase to 41K in the same spike period, eventually stabilizing at around 27K.

For AllTrails: Hike, Bike & Run, revenue started at $48K and showed an upward trend, ending at $37K by the close of the quarter. Downloads had a high of 13K in the first week of January, with a notable surge to around 13K in late March. Weekly active users showed growth, starting at 43K and rising to 66K.

JustFit: Lazy Workout & Fit experienced a downward trend in revenue, from $46K at the beginning of January to $21K by the end of March. Downloads saw a decrease from 20K to around 6K, and weekly active users dipped from 28K to almost 17K.

Lastly, PhysiApp, which did not generate revenue, had downloads that varied, reaching a high of 7K in early February and decreasing to about 5K by the quarter's end. Weekly active users remained fairly consistent, hovering around the mid-30K mark throughout the quarter.

For more detailed insights and data, readers can visit Sensor Tower. This overview provides a glimpse into the virtual fitness app market in Australia, showcasing the engagement and preferences of users as they interact with these digital health solutions.